Our Firm: The Resourceful Advantage

  • Singular Focus

    For many years, Resourceful Capital Financial Corporation has dedicated itself exclusively to residential and commercial real estate finance and advisory work.

  • Proprietary Relationships

    Significant proprietary lender relationships allow Resourceful Capital Financial Corporation to provide unique financing solutions not available to the broader marketplace.

  • Wealth of Experience

    Clients benefit on every deal from our unparalleled transitional capabilities and market intelligence across Canadian real estate asset classes from coast to coast.

  • First In Class Placement

    Our calling card is our close access to an extensive network of local and national lenders, including local, regional and national banks, conduit lenders, agency lenders, mortgage REITs, life companies, credit unions and private equity funds.

  • Speed and Reliability

    Expedited process and creativity allow us to quickly close transactions regardless of size, location or complexity

  • Our "Resourceful" Process

    Creating a world class experience for your clients

    The leadership at the Resourceful Capital Financial Corporation realized a major problem in business and specifically the real estate and mortgage industry; our prospects and clients have high standards and demand World-Class service and communications.

    Consider these statistics

    89% of Consumers purchase from a competitor following a poor customer experience
    – Harris Interactive, 2011 Customer Experience Improvement Study

    70% of buying experiences are based on how the customer feels they are being treated
    – McKinsey

    A dissatisfied customer will tell between 9-15 people about their experience and around 13% of dissatisfied customers tell more than 20 people
    – W.H.O. of Consumer Affairs

    It costs 6 times more to attract a new customer than it does to keep an existing one
    – Legner

    72% of all homeowners were so dissatisfied by their previous real estate agent that they would not use them when they bought or sold again. The main reason stated: “Poor communication” – National Association of Realtors

  • Understanding the reasons businesses fail

    These are sobering statistics and understanding why these breakdowns occur, how to prevent them from happening and discovering how to systematically and predictably deliver a world class experience to all of your clients will give you a competitive advantage and (if expertly guided) can allow you to build a highly profitable and respectable brand in the real estate industry. While many professionals have the best intentions, research validates that no matter how well intended, a business professional that works by themselves, without expertly designed systems that are followed at all times simply cannot consistently deliver a world class experience to all clients.

  • Contributing factors to poor customer experience

    Failing to map out and create a world class client experience

    Not developing specific work flows for each client type
    (buyer/seller “A, B, C”, prospect, listing, past client, etc)

    Attempting to facilitate all of it on your own

    Lacking the proper staff/team members

    Not utilizing the full functionality of a CRM program to ensure consistent, predictable service

    Missing protocols and standards for team members and vendor partners (everyone involved in the communication with your client is an extension of you)

  • How Resourceful Capital Financial Corporation Solves the Problem

    Our management team has made it our purpose to develop the very best business systems that facilitate and deliver a World-Class client experience to all of our clients. We have studied and modeled after some of the top organizations in the world from multiple industries, hired expert consultants, made a significant investment in systemizing every aspect of our organization and have selectively recruited a team of specialists with the purpose of being the best mortgage brokering team in Canada.

  • Below are just a few of our exclusive systems:

    Full team of specialists hired in each key area that work synergistically with each other, all out of our main office

    World-Class client experiences mapped out and fully implemented for all types of clients

    Multiple workflows, policies, processes and procedures with built in accountability standards

    Complete CRM integration to ensure predictable, consistent service and accountability

    In house marketing department with special “co-branded” solutions for our Realtor partners for lead generation, lead nurturing, active clients and past clients, all designed to edify our Realtor Partners

    Real Time Master Pipeline which allows us to “drill down” on any mortgage to identify potential challenges immediately and multiple “if/then” scenarios to make sure we close mortgages fast with the least hassle to buyer and seller.